Design, to me, has always been a way of understanding how people experience the world, whether it’s through the objects they use or the interfaces they interact with.
I’m Parv Srivastava, a designer exploring how aesthetics, usability, and emotion come together to create meaningful digital experiences. My journey started at NIFT, studying Accessory Design, a space that taught me to appreciate the balance between craftsmanship and problem-solving. Over time, that curiosity expanded from tangible products to the digital realm, where I now focus on UI/UX design and brand identity.
What excites me most about UI/UX is its blend of psychology, visual communication, and interaction. Every design decision, from layout to motion, can shape how someone feels, learns, or connects. I approach each project like a system of small moments that build into a complete experience which is purposeful, intuitive, and human-centered.
Beyond visuals, I value storytelling and consistency, creating design languages that feel coherent across platforms and touchpoints. I’m also deeply inspired by technology, culture, and sound.
At the core of my work is a simple idea: design should make complexity feel effortless. Whether it’s a brand interface or a product flow, I strive to make design feel honest, engaging, and alive.
Latest work
View the chapter on my interests, stories and life outside of work.
Outside design, I’m someone who’s always chasing stories, in music, films, and the everyday moments most people overlook. I’m especially drawn to psychological movies — the kind that make you sit back and question how people think, react, and feel. That curiosity about human behavior often shapes the way I approach design, trying to understand why something works, not just how.
I’m also big on sports. Competing has taught me focus, adaptability, and teamwork, lessons that translate directly into how I handle projects and collaboration. Over the years, I’ve represented my college and won multiple medals across different events, which has made discipline and consistency a huge part of my process.
Beyond design and sports, I love traveling and backpacking with friends, exploring new cultures, and finding inspiration in places far from screens and routines. Every trip leaves me with new perspectives…the kind that find their way back into my design thinking.
And when I’m home, I love cooking. There’s something deeply satisfying about creating a meal from scratch, and it makes me the happiest when people enjoy what I’ve made.
For me, design and life share the same core — both are about exploration, connection, and perspective. And I try to bring that mindset into everything I create :)