SuperHealth Mobile Website
SuperHealth Mobile Website
SuperHealth Mobile Website
SuperHealth Mobile Website
Building Trust for a Hospital VIP Pass
Building Trust for a Hospital VIP Pass
Building Trust for a Hospital VIP Pass
Building Trust for a Hospital VIP Pass
Year
Year
Year
Year
2026
2026
Assignment Type
Assignment Type
Assignment Type
Assignment Type
Interview Assignment
Interview Assignment
Category
Category
Category
Category
UX Design
UX Design
Timeline
Timeline
Timeline
Timeline
2-Days
2-Days
Existing Design
Buy VIP Pass
Live in Bangalore · 11 Superhealth clinics
Covers 4 Members
₹3,999
/year
Covers your family of 4
That’s ₹83 per person, per month, one consultation at a private clinic costs more.
Sounds too good? See how
↓
ONE SUBSCRIPTION
See any doctor, any time. No appointments, no bills.
The most magical way to access healthcare,
with a simple subscription.
12,400+
families on the Pass
₹0
claims to file, ever
Our
clinics, labs, doctors
INCLUDED · UNLIMITED
Meet our doctors as many times as you need.
Unlimited consultations with our own full-time doctors, in clinic or on video, so care comes instead of stopping at a bill.
THE DOCTORS YOU’LL ACTUALLY SEE
Across Cardiology, Paediatrics, Gynaecology, Orthopaedics, Dermatology, General Medicine and more. No per-visit fee.
40+
See all 45 doctors →
ALL INCLUDED · ₹0 AT THE COUNTER
All tests and scans are covered. Yes, even MRIs
Includes all tests and scans our doctors prescribe.
MRI, brain
₹8,500
₹0
CT, chest
₹5,200
₹0
Ultrasound, abdomen
₹1,800
₹0
Full blood panel
₹2,400
₹0
AND MORE...
SH
VIP Pass
Doctors
SuperSurgery
ER
Re-Designed
The Brief
The Brief
₹3,999 a year. A family of four. Even MRIs covered.
Sounds too good to be true, doesn't it?
₹3,999 a year. A family of four. Even MRIs covered.
Sounds too good to be true, doesn't it?
₹3,999 a year. A family of four. Even MRIs covered.
Sounds too good to be true, doesn't it?
VIP Pass is Superhealth's healthcare subscription. The assignment was to redesign the first four sections of its page for mobile (Hero, "The most magical way to access healthcare...", "Meet our doctors as many times as you need", and "All tests and scans are covered, yes, even MRIs").
The goal was to make the value of the Pass instantly clear and reduce "too good to be true" skepticism. The original copy's meaning had to stay intact.
VIP Pass is Superhealth's healthcare subscription. The assignment was to redesign the first four sections of its page for mobile (Hero, "The most magical way to access healthcare...", "Meet our doctors as many times as you need", and "All tests and scans are covered, yes, even MRIs").
The goal was to make the value of the Pass instantly clear and reduce "too good to be true" skepticism. The original copy's meaning had to stay intact.
The Problem
The Problem
The page made big claims and gave the reader nothing to check them against.
The page made big claims and gave the reader nothing to check them against.
The page made big claims and gave the reader nothing to check them against.
Two questions were sitting in every visitor's head:
What exactly am I paying ₹3,999 for?
How is this not too good to be true?
What all is covered in the pass?
Which doctors can I consult with this?
The original answered these with adjectives ("magical," "expert," "unlimited"). Screen 2 celebrated the purchase ("Congratulations, you're a VIP!") before the reader was convinced of what exactly they're getting. Screens 3 and 4 made the biggest promises on the page with almost nothing to support it.
Two questions were sitting in every visitor's head:
What exactly am I paying ₹3,999 for?
How is this not too good to be true?
What all is covered in the pass?
Which doctors can I consult with this?
The original answered these with adjectives ("magical," "expert," "unlimited"). Screen 2 celebrated the purchase ("Congratulations, you're a VIP!") before the reader was convinced of what exactly they're getting. Screens 3 and 4 made the biggest promises on the page with almost nothing to support it.
The Approach
The Approach
I didn't redesign the page. I put evidence behind every claim.
I didn't redesign the page. I put evidence behind every claim.
I didn't redesign the page. I put evidence behind every claim.
My hypothesis was that the page didn't need a new look. It needed specifics. Changes in the copy, instead of the "UI". I kept the layout, gradient, imagery and brand system unchanged, and worked only through copy, information architecture, and proof elements like stats, real photography and itemized pricing. The rule for every screen was that each claim gets something concrete standing behind it.
My hypothesis was that the page didn't need a new look. It needed specifics. Changes in the copy, instead of the "UI". I kept the layout, gradient, imagery and brand system unchanged, and worked only through copy, information architecture, and proof elements like stats, real photography and itemized pricing. The rule for every screen was that each claim gets something concrete standing behind it.
Hero Screen
Hero Screen
Hero Screen
Hero Screen
Name the skepticism, then answer it.
Name the skepticism, then answer it.
"Live in Bangalore · 11 Superhealth clinics" turns "Bangalore-only" from a limitation into proof of a real, operating network.
"Covers 4 Members" on the pass graphic answers "who is this for?" before anyone reads further.
"That's ₹83 per person, per month, less than one private clinic consultation" turns an isolated price into a comparison.
"Sounds too good? See how ↓" names the doubt the reader already has, lowers their defensiveness, and gives the scroll a payoff.
"Live in Bangalore · 11 Superhealth clinics" turns "Bangalore-only" from a limitation into proof of a real, operating network.
"Covers 4 Members" on the pass graphic answers "who is this for?" before anyone reads further.
"That's ₹83 per person, per month, less than one private clinic consultation" turns an isolated price into a comparison.
"Sounds too good? See how ↓" names the doubt the reader already has, lowers their defensiveness, and gives the scroll a payoff.
Screen 2
Screen 2
Screen 2
Lead with what it does, not how it feels.
Lead with what it does, not how it feels.
Concrete headline: "See any doctor, any time. No appointments, no bills." The original "magical" line is kept as the subhead, so its meaning is preserved.
Three-stat trust row: 12,400+ families (social proof), ₹0 claims to file (mechanism), and "ours" for clinics, labs and doctors (ownership). Three kinds of proof in a small space.
Product in use, not product purchased. The confirmation card became a real booking screen: a named doctor, an appointment slot, itemized coverage, and "To pay today: ₹0."
Concrete headline: "See any doctor, any time. No appointments, no bills." The original "magical" line is kept as the subhead, so its meaning is preserved.
Three-stat trust row: 12,400+ families (social proof), ₹0 claims to file (mechanism), and "ours" for clinics, labs and doctors (ownership). Three kinds of proof in a small space.
Product in use, not product purchased. The confirmation card became a real booking screen: a named doctor, an appointment slot, itemized coverage, and "To pay today: ₹0."
Screen 3
Screen 3
Screen 3
The least detailed screen had the most to prove.
The least detailed screen had the most to prove.
An "INCLUDED · UNLIMITED" kicker sets expectations up front.
The subhead specifies "our own full-time doctors, in clinic or on video." Full-time doctors have no per-visit incentive to upsell or rush, which quietly answers "what's the catch?"
"The Doctors You'll Actually See" lists real specialties: Cardiology, Paediatrics, Gynaecology, Orthopaedics, Dermatology, General Medicine.
The avatar stack and the "See all 45 doctors" link show the same number. A mismatch would quietly undermine trust elsewhere on the page.
Real doctor photography fills what was blank space, so the whitespace now does credibility work.
An "INCLUDED · UNLIMITED" kicker sets expectations up front.
The subhead specifies "our own full-time doctors, in clinic or on video." Full-time doctors have no per-visit incentive to upsell or rush, which quietly answers "what's the catch?"
"The Doctors You'll Actually See" lists real specialties: Cardiology, Paediatrics, Gynaecology, Orthopaedics, Dermatology, General Medicine.
The avatar stack and the "See all 45 doctors" link show the same number. A mismatch would quietly undermine trust elsewhere on the page.
Real doctor photography fills what was blank space, so the whitespace now does credibility work.
Screen 4
Screen 4
Screen 4
The biggest claim on the page, with the least proof behind it.
The biggest claim on the page, with the least proof behind it.
"ALL INCLUDED · ₹0 AT THE COUNTER" removes any doubt about billing before the reader goes on.
"Includes all tests and scans our doctors prescribe" makes coverage doctor-directed. That is both more credible and more medically responsible than an unqualified "everything is free."
Itemized value: MRI brain ₹8,500 → ₹0, CT chest ₹5,200 → ₹0, Ultrasound abdomen ₹1,800 → ₹0, Full blood panel ₹2,400 → ₹0. The claim is quantified rather than asserted.
"AND MORE..." signals the list isn't exhaustive without listing everything.
"ALL INCLUDED · ₹0 AT THE COUNTER" removes any doubt about billing before the reader goes on.
"Includes all tests and scans our doctors prescribe" makes coverage doctor-directed. That is both more credible and more medically responsible than an unqualified "everything is free."
Itemized value: MRI brain ₹8,500 → ₹0, CT chest ₹5,200 → ₹0, Ultrasound abdomen ₹1,800 → ₹0, Full blood panel ₹2,400 → ₹0. The claim is quantified rather than asserted.
"AND MORE..." signals the list isn't exhaustive without listing everything.
What I learned
Trust is built from specifics, not adjectives.
Trust is built from specifics, not adjectives.
When a product sounds too good to be true, the fix isn't a louder pitch. It's evidence: a number to check, a mechanism that explains the catch, and a screen that shows the product working. The most useful part of this project was noticing that the same doubt ran through all four screens, so the work was less about four redesigns and more about answering one question four times.
When a product sounds too good to be true, the fix isn't a louder pitch. It's evidence: a number to check, a mechanism that explains the catch, and a screen that shows the product working. The most useful part of this project was noticing that the same doubt ran through all four screens, so the work was less about four redesigns and more about answering one question four times.
This project was completed as a design assignment during an interview process. The redesign is a concept for evaluation and is not affiliated with or endorsed by Superhealth. The design decisions and solutions are entirely my own. Figures in the redesign are illustrative.
This project was completed as a design assignment during an interview process. The redesign is a concept for evaluation and is not affiliated with or endorsed by Superhealth. The design decisions and solutions are entirely my own. Figures in the redesign are illustrative.
lets
design
something meaningful…
lets
design
something meaningful…
© 2026 All Rights Reserved
PARVVV
lets
design
something meaningful…
© 2026 All Rights Reserved
PARVVV
lets
design
something meaningful…