SuperHealth Mobile Website
SuperHealth Mobile Website
SuperHealth Mobile Website
SuperHealth Mobile Website
SuperBirth Page for new parents
SuperBirth Page for new parents
SuperBirth Page for new parents
The Brief
The Brief
A new parent has 10 seconds and no medical vocabulary.
A new parent has 10 seconds and no medical vocabulary.
Superbirth is Superhealth's maternity and newborn care service. The assignment was to critique its "care after birth" section (post-birth care, baby's first year, vaccinations) and then redesign it for mobile.The goal was for a first-time parent to understand the section in under 10 seconds, feel less overwhelmed, and feel reassured. The original copy's meaning had to stay intact.
Superbirth is Superhealth's maternity and newborn care service. The assignment was to critique its "care after birth" section (post-birth care, baby's first year, vaccinations) and then redesign it for mobile.The goal was for a first-time parent to understand the section in under 10 seconds, feel less overwhelmed, and feel reassured. The original copy's meaning had to stay intact.
The Problem
The Problem
The information was all there. It just wasn't built for the person reading it.
The information was all there. It just wasn't built for the person reading it.
The information was all there. It just wasn't built for the person reading it.
I started with a written critique backed by references. Seven issues came up, and three did most of the damage:
Every card looked the same. Two cards were emotional promises and one was a dense clinical table, but all three used the same gray-gradient paragraph style.
The vaccine list asked parents to recall, not recognize. BCG, DTaP/DTwP and Hepatitis B appeared raw, assuming clinical literacy a first-time parent doesn't have.
Too much showed at once. With all three cards expanded, 15+ facts appeared on load, which makes a 10-second read impossible. The other four: a vague "Get in Touch" CTA, clinical tone where the moment calls for warmth, contrast and tap-target risks on mobile, and no sense of where this phase sits in the longer journey.
I started with a written critique backed by references. Seven issues came up, and three did most of the damage:
Every card looked the same. Two cards were emotional promises and one was a dense clinical table, but all three used the same gray-gradient paragraph style.
The vaccine list asked parents to recall, not recognize. BCG, DTaP/DTwP and Hepatitis B appeared raw, assuming clinical literacy a first-time parent doesn't have.
Too much showed at once. With all three cards expanded, 15+ facts appeared on load, which makes a 10-second read impossible. The other four: a vague "Get in Touch" CTA, clinical tone where the moment calls for warmth, contrast and tap-target risks on mobile, and no sense of where this phase sits in the longer journey.
The Approach
The Approach
I didn't add reassurance. I removed what was causing the anxiety.
I didn't add reassurance. I removed what was causing the anxiety.
I didn't add reassurance. I removed what was causing the anxiety.
My hypothesis was that the section felt overwhelming because it showed everything at once, not because it had too much content. So the redesign was about order and disclosure, not new information.
Orientation first. A 3-step journey indicator (Pregnancy → Birth → First year) sits at the top, with "First year" marked as current. The section now places itself in under a second.
Promises before details. Each card leads with an icon and a one-line promise. Full detail sits behind "See what's included," so the page never shows more than about three headline facts at once.
My hypothesis was that the section felt overwhelming because it showed everything at once, not because it had too much content. So the redesign was about order and disclosure, not new information.
Orientation first. A 3-step journey indicator (Pregnancy → Birth → First year) sits at the top, with "First year" marked as current. The section now places itself in under a second.
Promises before details. Each card leads with an icon and a one-line promise. Full detail sits behind "See what's included," so the page never shows more than about three headline facts at once.
Key Decisions
Key Decisions
Key Decisions
Key Decisions
The vaccine wall became a shape. The raw drug list is replaced with one readable line, "12 doses, birth to 12 months," plus a horizontal timeline strip (Birth, 6 wks, 10 wks, 14 wks, 6 mo, 9–12 mo). Parents see the pattern at a glance. The full clinical schedule is one tap away under "See the full schedule."
Warmth is in the surface, not just the copy. A warm cream background replaces the clinical gray-on-gray, and icons meet the eye before text does.
A CTA that says what happens next. "Get in Touch" became "Talk to a Care Advisor," with the supporting line "Free 15-minute call · no obligation." Parents can now see what tapping the button leads to.
The vaccine wall became a shape. The raw drug list is replaced with one readable line, "12 doses, birth to 12 months," plus a horizontal timeline strip (Birth, 6 wks, 10 wks, 14 wks, 6 mo, 9–12 mo). Parents see the pattern at a glance. The full clinical schedule is one tap away under "See the full schedule."
Warmth is in the surface, not just the copy. A warm cream background replaces the clinical gray-on-gray, and icons meet the eye before text does.
A CTA that says what happens next. "Get in Touch" became "Talk to a Care Advisor," with the supporting line "Free 15-minute call · no obligation." Parents can now see what tapping the button leads to.
What I learned
Overwhelm is usually a sequencing problem, not a content problem.
Overwhelm is usually a sequencing problem, not a content problem.
Nothing important was cut from this section. The clinical detail is still there, one tap away. What changed is what a parent meets first. In healthcare, the reader is often anxious, tired and short on time, so leading with a plain-language promise and leaving the jargon for those who want it does more than any amount of reassuring copy.
Nothing important was cut from this section. The clinical detail is still there, one tap away. What changed is what a parent meets first. In healthcare, the reader is often anxious, tired and short on time, so leading with a plain-language promise and leaving the jargon for those who want it does more than any amount of reassuring copy.
This project was completed as a design assignment during an interview process. The redesign is a concept for evaluation and is not affiliated with or endorsed by Superhealth. The design decisions and solutions are entirely my own.
This project was completed as a design assignment during an interview process. The redesign is a concept for evaluation and is not affiliated with or endorsed by Superhealth. The design decisions and solutions are entirely my own.
lets
design
something meaningful…
lets
design
something meaningful…
© 2026 All Rights Reserved
PARVVV
lets
design
something meaningful…
© 2026 All Rights Reserved
PARVVV
lets
design
something meaningful…