Hoomanely: Pet Care App
Hoomanely: Pet Care App
Hoomanely: Pet Care App
Hoomanely: Pet Care App
Fixing the Onboarding flow
Fixing the Onboarding flow
Fixing the Onboarding flow
Fixing the Onboarding flow
Year
Year
Year
Year
2026
2026
Assignment Type
Assignment Type
Assignment Type
Assignment Type
Interview Assignment
Interview Assignment
Category
Category
Category
Category
UX Design
UX Design
Timeline
Timeline
Timeline
Timeline
4-Days
4-Days
The Brief
The Brief
Half the people who install never sign up. Half who sign up never open the community.
Half the people who install never sign up. Half who sign up never open the community.
The brief was built around a real product: an AI care companion that answers pet-care questions with guidance personalized to your specific dog: its breed, age, weight, and history. The two problems were presented with approximate product metrics. 60% of new installs were never converting into accounts, and drop-off was concentrated at authentication itself. On the community side, roughly half of signed-up users never opened it at all, and those who did almost never posted. I had 4-Days to redesign both flows and present my reasoning.
The brief was built around a real product: an AI care companion that answers pet-care questions with guidance personalized to your specific dog: its breed, age, weight, and history. The two problems were presented with approximate product metrics. 60% of new installs were never converting into accounts, and drop-off was concentrated at authentication itself. On the community side, roughly half of signed-up users never opened it at all, and those who did almost never posted. I had 4-Days to redesign both flows and present my reasoning.
The Problem
The Problem
Six steps of setup. Zero value delivered. Then a sign-up form.
Six steps of setup. Zero value delivered. Then a sign-up form.
Six steps of setup. Zero value delivered. Then a sign-up form.
The root issue wasn't the six-step sign-up form itself, it was its positioning. Users were being asked to authenticate before they'd experienced a single moment of value. No one signs up for something they haven't seen work yet. 11 screens before you get to use the app. When there's no proof that the product works, every extra step feels like friction.
The root issue wasn't the six-step sign-up form itself, it was its positioning. Users were being asked to authenticate before they'd experienced a single moment of value. No one signs up for something they haven't seen work yet. 11 screens before you get to use the app. When there's no proof that the product works, every extra step feels like friction.
The Approach
The Approach
I didn't just redesign the sign-up form. I moved it.
I didn't just redesign the sign-up form. I moved it.
I didn't just redesign the sign-up form. I moved it.
My hypothesis was simple: if a user sees the AI give them a genuinely useful, personalized answer for their specific dog, they will want to save it. That's the moment sign-up earns its place, not before it. So instead of redesigning the form, I redesigned the order. So I flipped the entire sequence. On first open, users go straight to the app. No account required, no setup wall, no six-step onboarding.
My hypothesis was simple: if a user sees the AI give them a genuinely useful, personalized answer for their specific dog, they will want to save it. That's the moment sign-up earns its place, not before it. So instead of redesigning the form, I redesigned the order. So I flipped the entire sequence. On first open, users go straight to the app. No account required, no setup wall, no six-step onboarding.
On first open, a user can ask EverWiz (the AI assistant) a question immediately. A lightweight inline prompt (breed, age, weight) appears as a nudge, not a requirement. Skip it and you get a general answer. Fill it in and the answer is personalized to your actual dog. Sign-up only appears once the user has something to lose by not continuing.
On first open, a user can ask EverWiz (the AI assistant) a question immediately. A lightweight inline prompt (breed, age, weight) appears as a nudge, not a requirement. Skip it and you get a general answer. Fill it in and the answer is personalized to your actual dog. Sign-up only appears once the user has something to lose by not continuing.
Key Decisions
Key Decisions
Key Decisions
Key Decisions
No login wall before value. A question-first entry means users experience the product's actual promise before being asked for anything. Every CTA before sign-up is designed to reduce friction, not enforce it. One focused nudge instead of a 5-step onboarding. Instead of walking new users through a long dog profile setup upfront, the app collects only breed, age, and weight, the minimum needed to personalize an Everwiz answer, in a single inline step they can skip.
No login wall before value. A question-first entry means users experience the product's actual promise before being asked for anything. Every CTA before sign-up is designed to reduce friction, not enforce it. One focused nudge instead of a 5-step onboarding. Instead of walking new users through a long dog profile setup upfront, the app collects only breed, age, and weight, the minimum needed to personalize an Everwiz answer, in a single inline step they can skip.
Community Flow
Community Flow
Everwiz already had the answer. The community had the experience.
Everwiz already had the answer. The community had the experience.
Everwiz already had the answer. The community had the experience.
The community's visibility problem wasn't just about the tab, it was about the path. Users were finishing an Everwiz conversation and walking away, with no signal that other pet parents had gone through the exact same thing and were talking about it.
The community's visibility problem wasn't just about the tab, it was about the path. Users were finishing an Everwiz conversation and walking away, with no signal that other pet parents had gone through the exact same thing and were talking about it.
How I fixed it
How I fixed it
Everwiz Nudges the user.
Everwiz Nudges the user.
Everwiz Nudges the user.
The community's visibility problem wasn't just about the tab, it was about the path. Users were finishing an Everwiz conversation and walking away, with no signal that other pet parents had gone through the exact same thing and were talking about it.
The community's visibility problem wasn't just about the tab, it was about the path. Users were finishing an Everwiz conversation and walking away, with no signal that other pet parents had gone through the exact same thing and were talking about it.
What I learned
The hardest complexity to remove is the kind that feels necessary.
The hardest complexity to remove is the kind that feels necessary.
The community half taught me the same thing about cold start. Badges, streaks, and gamification mechanics don't fix an empty room — they just give people more visible proof of how empty it is. What actually breaks the loop is a guaranteed reply and a feed that looks alive from day one, even if you have to manually seed it to get there.
The community half taught me the same thing about cold start. Badges, streaks, and gamification mechanics don't fix an empty room — they just give people more visible proof of how empty it is. What actually breaks the loop is a guaranteed reply and a feed that looks alive from day one, even if you have to manually seed it to get there.
This project was completed as a 4day design assignment during an interview process. All metrics in the brief were provided by the company. The design decisions and solutions are entirely my own.
This project was completed as a 4day design assignment during an interview process. All metrics in the brief were provided by the company. The design decisions and solutions are entirely my own.
lets
design
something meaningful…
lets
design
something meaningful…
lets
design
something meaningful…
© 2026 All Rights Reserved
PARVVV
lets
design
something meaningful…
© 2026 All Rights Reserved
PARVVV